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How did it come about?
The idea came up when a Mexican customer said, “I want to preserve the color at the surface because final consumers don’t like buying decolored products.” Our sales manager in Mexico, Héctor Gallegos, immediately responded to the request with the idea of using our standard red solid-color casing instead of a competitor’s red transfer-color casing, which would lose color over time. This development was more beneficial because changing the casing could also keep the shop floor and operators’ clothes clean. For the customer, it would also mean significant savings. The existing technology allowed us to make this test because the customer was used to dipping sausages into a red pigment before cooking. It looked very easy at first, but the new development eventually called for a lot of resources from our Lommel and Brno plants.
